BallyBet Cookie Policy

At BallyBet, we are committed to being transparent about how we use cookies and similar tracking technologies on our website. This Cookie Policy explains what cookies are, how we use them, and what choices you have regarding their use. By continuing to browse our platform at ballycasino.co.uk, you consent to our use of cookies in accordance with this policy. We encourage you to read this document carefully alongside our full Privacy Policy.

What Are Cookies?

Cookies are small text files that are placed on your device — computer, smartphone, or tablet — when you visit a website. Here at BallyBet, we use cookies to help our site function properly, remember your preferences, and deliver a more personalised experience. Cookies do not contain executable code and cannot carry viruses or malware. They simply store small pieces of data that our servers can read when you return to our site.

In addition to cookies, we may also use similar technologies such as web beacons, pixel tags, and local storage. For simplicity, we refer to all of these collectively as "cookies" throughout this policy.

Types of Cookies We Use

Our BallyBet platform makes use of several categories of cookies, each serving a specific purpose. Below is a breakdown of the types we currently deploy:

Strictly Necessary Cookies

These cookies are essential for our website to function correctly. Without them, you would not be able to access secure areas of the site, log in to your account via the bally bet login page, or complete transactions. We do not require your consent to use strictly necessary cookies, as they are fundamental to the operation of our services.

Session management and authentication cookies
Security and fraud prevention cookies
Cookies that remember your cookie consent preferences
Load-balancing cookies that distribute traffic across our servers

Performance and Analytics Cookies

We use these cookies to understand how visitors interact with our website. The data we collect is aggregated and anonymous — it helps us identify which pages are most visited, where users encounter errors, and how our bally bet app and desktop platform perform. This allows us to continuously improve user experience across all devices.

Google Analytics cookies that track page visits and session duration
Cookies that record which features of our casino and sportsbook you use most
Performance monitoring cookies to detect technical issues

Functionality Cookies

Here at BallyBet, we use functionality cookies to remember your choices and personalise your experience. For example, these cookies allow us to remember your language settings, your preferred currency (GBP or EUR), and whether you have opted into specific features of our My Rewards hub.

Language and regional preference cookies
Cookies that store your preferred deposit method settings
Personalisation cookies for game lobby layout

Targeting and Advertising Cookies

Our BallyBet team uses targeting cookies to deliver relevant promotional content to you, both on our site and across third-party platforms. These cookies help us ensure that the bally bet bonus offers, free spins promotions, and sports free bet tokens we present to you are genuinely relevant to your interests. They also help us measure the effectiveness of our marketing campaigns.

Cookies that track your visits to our site to build an interest profile
Advertising network cookies from trusted partners
Retargeting cookies that allow us to show relevant ads on other websites
Cookies used to track referrals and affiliate partnerships

Third-Party Cookies

When you use our platform, certain third parties may also set cookies on your device. At BallyBet, we work with trusted partners — including game providers such as Blueprint Gaming and Evolution Gaming, as well as analytics and advertising services — who may place their own cookies when you interact with their embedded content. We do not have direct control over these third-party cookies, and we recommend reviewing their respective privacy policies for further information.

Third parties whose cookies may be present on our site include:

Google Analytics and Google Ads
Evolution Gaming (live casino functionality)
Social media platforms (e.g., for sharing or login features)
Payment processing partners
Affiliate tracking networks

How Long Do Cookies Last?

We use both session cookies and persistent cookies across our BallyBet platform. Session cookies expire when you close your browser and do not remain on your device afterward. Persistent cookies remain on your device for a set period of time — this duration varies depending on the purpose of the cookie. You can find specific retention periods in our full cookies table, available within the cookie consent tool on our website.

Managing Your Cookie Preferences

We want you to remain in control of your data. At BallyBet, you can manage your cookie settings at any time through the cookie consent banner displayed on your first visit, or through the "Cookie Settings" link available in our site footer. Please note that disabling certain categories of cookies — particularly strictly necessary ones — may affect the functionality of our services, including your ability to complete the bally bet sign up process or access your account.

In addition to our on-site controls, you can manage cookies directly through your browser settings:

Google Chrome: Settings → Privacy and Security → Cookies and other site data
Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Manage Website Data
Microsoft Edge: Settings → Privacy, search, and services → Cookies

You may also opt out of interest-based advertising by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out portal.

Cookies and Responsible Gambling

Here at BallyBet, we use certain cookies to support responsible gambling features on our platform. These include cookies that enforce self-exclusion settings, spending limits, and session time reminders. Disabling these cookies may interfere with the protective tools we provide. We strongly recommend keeping these cookies active to ensure your safer gambling preferences are maintained across sessions.

Legal Basis for Cookie Use

We operate our BallyBet platform under licences issued by the UK Gambling Commission (account 38905) and the Government of Gibraltar (RGL No. 46 & No. 153). Our use of cookies is governed by the UK Privacy and Electronic Communications Regulations (PECR), the UK GDPR, and applicable data protection law. Where we rely on your consent as the legal basis for placing cookies, you have the right to withdraw that consent at any time without affecting your ability to use our core services.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will notify you through a prominent notice on our website or via email. We encourage you to check this page periodically. The most current version of our cookie policy will always be available at ballycasino.co.uk.

Contact Us

If you have any questions about how we use cookies at BallyBet, or if you wish to exercise any of your data rights, please contact our support team through our Help Centre at help.ballycasino.co.uk. Our customer support team is available 24/7 and will be happy to assist you with any privacy-related queries.

Content updated: July 12, 2026